Designers and innovators have been pushing digital fashion for years. Despite elite fashion brands and Web3-native startups, a vibrant wearable digital fashion ecosystem remains elusive. DRAUP founder and CEO Daniela Loftus thinks current efforts to promote wearable virtual fashion are misguided and disconnected from market realities. We’ll discuss digital fashion’s challenges and opportunities and how DRAUP is changing our understanding of how to translate fashion’s real-world utility into the digital experience.
Making Wearable Digital Fashion
Digital fashion is old. Fashion designers began using digital textiles in the 1990s. Wearable digital fashion has only recently gained popularity. However, designing clothes that are both attractive and practical is difficult.
Current Technology Limits
Current technology makes wearable digital fashion difficult. Designers can create beautiful digital garments, but the technology to make them affordable and practical is still lacking. Thus, many digital fashion pieces are inaccessible to the average consumer.
Metaverse Role
Digital fashion also faces the metaverse. Wearable digital fashion may become mainstream as VR and AR technologies advance. However, the technology is still young, so a true convergence between the real and virtual worlds may take some time.
DRAUP: Redefining Wearable Digital Fashion
“Seen On Screen,” DRAUP’s first collection, is redefining digital fashion despite its challenges. Nicolas Sassoon’s digital textiles are transformed by an algorithm into unique digital clothing items during minting.
Bridging Virtual and Real Fashion
DRAUP’s digital fashion approach bridges virtual and real-world fashion. Like generative art, the pieces are meant to be enjoyed and discussed. DRAUP is building an accessible, engaging digital fashion community.
New Digital Fashion Model
“SEAL” holders, Discord “Insider” members, and 9dcc, Admit One, Ledger, and SYKY members will receive DRAUP’s “Seen on Screen” pieces. Traditional fashion models use exclusivity and scarcity to drive demand. DRAUP’s inclusive, democratic, community-driven model is accessible to more people.
Looking Ahead
As technology advances and wearability becomes socially relevant, DRAUP will make its pieces metaverse compatible. Digital fashion may become mainstream as the real and virtual worlds blur. DRAUP is leading this movement, and its innovative approach to digital fashion is ushering in a new era of fashion design and innovation.